Commerce Systems Leadership

Serge M

Technology leadership for eCommerce brands that need cleaner systems, better data, and practical AI leverage.

I work with founders and CEOs to simplify the stack, reduce operational drag, and build technology that supports growth instead of slowing it down.

15%

overall technology cost reduction through consolidation and right-sizing

$15K/mo

data platform savings by reducing fragmented tooling and spend

3

3PL migrations delivered without order-loss incidents

  • Shopify
  • AWS
  • Data/BI
  • Integrations
  • Automation
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How I Work

I combine executive technology leadership with hands-on implementation depth. That lets me move from board-level priorities to platform decisions, operating workflows, and delivery execution without losing the business case.

The result is practical transformation work: lower cost, clearer data, better systems, and AI applied where it improves speed, margin, or decision quality.

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Where I Create Leverage

The work usually starts with one business problem: too much complexity, too little visibility, or too much manual effort sitting inside critical operations.

Platform Simplification

Reduce stack sprawl before it reduces margin.

I rationalize systems, vendors, and integrations so leadership gets a more durable operating model with less waste and less hidden risk.

Data and Visibility

Build reporting leaders can actually use to make decisions.

I connect the operational picture across commerce, fulfillment, finance, and customer data so teams stop managing by anecdote.

AI and Automation

Apply AI where it removes friction, not where it creates theater.

I focus on practical automation and AI workflows that help teams move faster, reduce manual work, and improve execution quality.

Proof from Recent Transformation Work

Recent results across commerce, integrations, and data platforms.

Lowered overall technology cost by 15% through vendor consolidation and platform right-sizing.

Reduced data platform spend from $32K to $17K per month by consolidating fragmented tooling.

Cut the Boomi integration footprint by 45%, reducing license cost and operating complexity.

Led three 3PL migrations end-to-end with no order-loss incidents across NetSuite and Shopify.

Migrated tommyjohn.com from a legacy commerce stack to Shopify with a composable architecture.

Avoided a six-figure CDP commitment by selecting a more practical and cost-effective alternative.